I had the pleasure of meeting Lance Kalish, one of the co-Founders of Yes To, while on Spring Break in Kona, Hawaii earlier this year. It was most enjoyable to hear his story of how he and other co-Founder Ido Leffler, took a fledgling natural health brand from Israel and gave it roots to become an international brand and success story.
One of the things that stood out for me was Lance’s genuine positivity and outlook on business and life. While running a new company has taken countless hours, what resonated was their company’s raw energy found in the power of the word YES. This video below clearly demonstrates how a strong brand and message has positively impacted their team. Their energy is contagious!
By the numerous team photos found on their web site, they literally ‘wear’ their brand! Well done YES To!