I read this recent post, Faking it by Chris Ferdinandi, managing editor at GoMakeThings.com and I find his thoughts on customer engagement so very true.
Sincerity is key when it comes to customer service, and clearly if you love your job, and have a thriving culture, the sincerity will come naturally. The positive byproduct of this is happy, loyal customers who believe in your product or service, and want to be a part of that experience. It’s that simple.
Foster a positive corporate culture which will keep your employees happy, and your customers will be happy too.