A humouristic approach on how to appreciate and give intangible value to what already exists. With some good whole hearted Canadianism thrown in, Rory Sutherland gives a highly entertaining exposé on perceived value.
Rory’s musings can be applied culturally to an organization in the act of placing material value on what you’ve previously discounted for being intangible. At McNak we can’t help but think of how important social media, be it on an internal or external basis, fits this concept in enhancing teams and brand. Quoting Rory ‘…you realize you are much much wealthier than you’ve ever imagined.’