Corporate culture and Top Performers. These two words go hand in hand together, much like peanut butter and jam. Top performers are most often the true indicators of a company’s culture and are part of the integral root system of the company’s success. At McNak we find that for most of our client companies, corporate culture is a big deal. The biggest risk for a company is in failing to create an environment that supports corporate culture or to acknowledge that corporate culture should be present but do nothing to nurture it.
Developing a culture that attracts top performers is one of the most important tools for a company’s recruitment process. Proof of corporate culture can now be found on the most transparent level through social media and other on line media. By understanding the nature of top performers, you can take their energy and inspiration and use it to grow other future top performers. Take a top performer out for lunch and you’ll not only know what’s on their mind, but you will most likely come away with valuable insights into the business.
Top performer employees usually share some traits in common with companies that have developed corporate cultures. They both have a track record in communicating their vision of success as well as have well developed core values and goals. Great employees also are not afraid to speak up for the greater good of an enterprise. They will continually test the integrity of its values and goals by pushing for the highest level of achievement. When they set goals, they think in terms of what they really need to be doing. These types of people think about ways to maximize opportunities and leverage their potential. They visualize their success. This accountability when answered by the corporation attracts more of the same type of performers and the organization overall succeeds with a continued, renewed energy.
And while they may be hard drivers, they bring about much reward and satisfaction to the work environment. And as a bonus, they also share of love of celebration. I’m talking about sharing individual AND team successes. These individuals want nothing more than to see their teams succeed. Being a part of an organization that communicates their vision and goal messages on a consistent basis while taking the time to celebrate all levels of success are important qualities for great corporate cultures.
Employees that feel a part of something more than just their job tend to stay. Employee teams in these companies are usually far more productive, innovative and happy. It pays to be more than a ‘vanilla’ type of corporate culture! If our corporate culture were to be an ice cream flavour I would see it as more of a Tiger Stripe. Edgy and sweet! It started years ago when our company, dear McNak, was much younger. When I look back it all began in such tiny baby steps. At first we didn’t realize what we were becoming. And then somehow we happened upon ‘McNak’ as our name as a term of endearment and I guess it just stuck! Over the years we started to enjoy how much it meant to be a part of something great together and we really have embraced all the unique parts that have made us who we are. I suppose we really went after our inner quirk. Everything fueled it from that point on. And we’ve so enjoyed our evolution as the ‘McNak’ that we are today.
photo credit: hiwarz